By Jason Schreier
http://www.wired.com/gamelife/2011/08/gamestop-deus-ex/
Gamestop sent a memo to their employee's to take PC copies of the game, Deus Ex:Human Revolution off of the shelves to take out the coupons that allow people to get a free digital copy of the game from the competing digital distribution company, Onlive. Gamestop siad they will not sell the game unless Square Enix sells the game without the coupons. This is because Gamestop recently bought a digital distribution company, so they can sell games digitaly much like Steam, EA origins, or Onlive.