Sony launching three redesigned stores

Three new Sony stores are being constructed in California, New York & Texas. The Sony store was aiming for a home-like enviroment and has very cool abstract looking theme. The Sony store is being compared to the apple store because of it home-like environment and hands-on posssibilities allowing the customer tyo do more than shop with their eyes but all of their senses. Sony hopes this stadegy will both bring in customers and interest and appeal to the company.



By: Christopher MacManus
http://news.cnet.com/8301-17938_105-57327818-1/sony-launching-three-redesigned-stores/?tag=mncol;cnetRiver